SEO and Web Development

Search Engine Optimisation (SEO)

If you have a public-facing website then obviously you want your site to be found ahead of your competitors or on the first few results pages on any search engines. Search Engine Optimisation, or SEO, is a process of ensuring your site is 'discovered' and referenced by the major search engines and directories.

SEO is referred to as a rather dark art and many profess to be experts in this field. The fact of the matter is that every search engine uses different methods and technologies to index the billions of web pages that exist on the Internet and the way that they operate is kept very secret.  Some SEO engineers may use 'quick fix' tricks to artificially boost your site's popularity but the search engines are now wise to these methods and will penalise your site accordingly by ignoring it.

IT.ally do not consider ourselves to be SEO gurus but we do how to optimise websites to ensure that they are visible to the search engines and provide high quality information to their automated indexing processes without using any questionable practices.  Ultimately though, the only way to guarantee that your website appears on the first page of a Google search is to pay as part of a targeted marketing campaign.

Website Development

A quick search of the Internet for web developers will return thousands of results (if they have optimised their website) all vying to design, or re-design, your website.  Some very good automated tools are also made available by web-hosting companies to allow web-sites to be created by the average IT user so why use IT.ally to develop your web presence?